9. Musical.ly and TikTok

Musical.ly is very similar with TikTok, a Chinese music video apps as well as social network app. Users of Musical.ly and TikTok are all allowed to shot short videos with many same editing tools such as sound library, stickers, face filters, beauty effects and users can share videos with the world. But something different is still between Musical.ly and Tik Tok.

9.1 Release Time

Musical.ly launched to the market earlier than TikTok did. The official version of Musical.ly was launched in August 2014 by Musical.ly, Inc while TikTok was initially released on September 2016 by Toutiao.

9.2 Users Group

Most user of Musical.ly is in America and European countries. The founders of Musical.ly initially targeted the US teenage market and then Musical.ly becomes the most-downloaded free app in over 30 countries, including the US, and European countries, like the UK and Germany.
And TikTok is popular in Asia, especially in East Asia and Southeast Asia. In September 2017, TikTok began to expand its international market in Indonesian at first. Recently, TikTok app ranked No.1 among free mobile app downloads on App stores in Thailand on 23 January 2018.

9.3 Main Content

Musically is mainly about your creative ideas shown by your video based on the music, its main content is gesture dance, imitate singers and video clips. Musical.ly has succeeded in launching new talents in the field of music, comedy, and fashion.
TikTok fulfills creators’ needs with interactive technology and advanced special effects such as Gaga Dance, hair-drying, and 3D stickers. Its content mainly includes low comedy, funny video, daily life video, but the background music or voice is more important.

9.4 Logo Color

Black is the core theme color of TikTok, delivering a sense of reliability and professionalism.
Red is Musical.ly’s theme logo color in most cases, representing passion and enthusiasm. Red – yellow gradient musical.ly logo can be used in presentations and in online and offline assets to represent the Musical.ly brand.

On November 9, 2017, Bytedance Technology Co. acquired Musical.ly, Inc for as much as the US $1 billion. On August 1, 2018, Musical.ly was merged with its Chinese counterpart TikTok which also belongs to Bytedance. The newly upgraded app keeps named TikTok. Existing Musical.ly users will automatically upgrade to TikTok when they update the current app.

The merger is expected to bring in more users, particularly users from Indonesia as the biggest market in Southeast Asia. Through the merge, in the future, the platform aims to put more focus on developing AI-based technologies, combined with local elements in each market they operate in.

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